AUTHENTIC Meetings & Incentives® Names Stella Horan as Managing Director

South Florida – [September 25, 2025] – AUTHENTIC Meetings & Incentives has appointed Stella Horan as Managing Director, marking a significant addition to its leadership team.

Horan’s career reflects a rare combination of global perspective, operational precision, and an intuitive gift for connection. She has worked extensively with cruise lines, hotels, and resorts around the world, developing a depth of knowledge that continues to shape how she approaches buyer strategy today. As the driving force behind a once highly respected industry conference, she became known for attracting influential buyers and for delivering programs whose level of organization set a benchmark in the MICE sector.

Her foundation in accounting and administration, honed during her years at a leading architecture office, gave her the discipline and detail orientation that still define her work. Rising to COO of eGroup, she established herself as a trusted leader in the meetings and incentives industry, equally valued for her expertise and her ability to build lasting relationships.

At AUTHENTIC, Horan will lead buyer relations and strategic growth, serving as a key architect of the company’s expansion. She will oversee operations, manage hosted-buyer recruitment, and represent AUTHENTIC on the international stage at trade shows, FAM trips, and industry events. Her appointment signals AUTHENTIC’s continued commitment to providing its partners with not only access to top North American MICE buyers, but also a personalized and human approach to building those connections.

“Stella has a way of making people feel both seen and supported, while keeping every detail under control,” said Nataly Horan, President & CEO of AUTHENTIC Meetings & Incentives®. “She’s one of the most trusted and loved people in our industry, and having her at AUTHENTIC is a privilege. I know our partners and buyers are going to feel the difference with her on the team.”

With Horan’s arrival, AUTHENTIC strengthens its leadership bench while reinforcing its reputation for authenticity, connection, and results across the meetings and incentives landscape.

For more information, visit www.AuthenticMICE.com.