From Hygiene Kits to Sunrise Runs: The Initiatives Giving IMEX 2025 Its Heart

IMEX America is known as the industry’s biggest marketplace. But in Las Vegas this October, the show is also putting its weight behind something bigger: impact. From hands-on activations and sustainability pledges to wellbeing challenges and a 5K at sunrise, IMEX 2025 is shaping a legacy that extends far beyond the aisles of Mandalay Bay.

CTW Events Hygiene Kit Build

Fresh from Frankfurt, CTW Events is bringing its hands-on hygiene kit build to IMEX America 2025. At Booth C4910, attendees can step in, assemble kits for those in need, and see how purpose-driven activations deliver both community impact and measurable ESG value.

ETHOS Event Collective Giveback Day

Outside the convention center, ETHOS Event Collective is hosting its annual Giveback Day, a chance for attendees to leave a positive mark on Las Vegas itself. From local service projects to community-focused initiatives, it’s about giving back to the city that hosts the industry each year.

Step Into the IMEX Wellbeing Challenge

Returning October 7–9, the IMEX Wellbeing Challenge invites attendees to log steps and activities throughout the week using the Heka Health app. Points translate into leaderboard rankings and prizes, turning healthy choices into a friendly competition that keeps energy high on and off the show floor.

People and Planet Pledge

Exhibitors at IMEX America are invited to sign the People & Planet Pledge, a commitment to reduce waste, protect the environment, support communities, and champion inclusivity and accessibility. It’s a framework for making every stand part of a more sustainable industry.

IMEXrun: 5K at Sunrise

On Wednesday, October 8, attendees can join the IMEXrun, a 5 km fun run through Las Vegas before the show begins. It’s a chance to start the day with energy, connect with peers outside the aisles, and see the city from a fresh perspective.

Why It Matters

The busiest week in the meetings and incentives calendar is also one of its most purposeful. IMEX 2025 proves that impact doesn’t have to wait until after the event, it can happen on the show floor, in the community, and in the choices every exhibitor makes. The business of meetings is also the business of change.

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