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AUTHENTIC Launches Ongoing Series Supporting UNESCO’s Global Mission Through Storytelling and Contribution

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FOR IMMEDIATE RELEASE


Fort Lauderdale, FL – July 1, 2025 — AUTHENTIC Meetings & Incentives, a boutique leader in meaningful MICE marketing and destination storytelling, has launched an ongoing editorial series titled AUTHENTIC x UNESCO. The initiative is designed to spotlight UNESCO’s global mission while giving back in the most fitting way AUTHENTIC knows how: through consistent storytelling, visibility, and financial contribution.


UNESCO, the United Nations Educational, Scientific and Cultural Organization, works to build peace through international cooperation in education, science, culture, and communication. Its mission is vast, but its aim is simple: to protect what makes us human.


As a company rooted in travel, culture, and connection, AUTHENTIC recognizes the responsibility, and privilege, of being able to contribute. This series reflects that commitment. Each week, AUTHENTIC will dedicate space across its digital platforms to celebrate the people, destinations, and ideas that align with UNESCO’s vision for a more inclusive, sustainable, and educated world.


“We wanted to find a meaningful way to give back,” said Nataly Horan, CEO of AUTHENTIC. “Highlighting UNESCO’s work felt natural. They’re protecting the very things we believe make travel worth doing. Heritage, knowledge, and human connection. This is our way of helping keep the world authentic.”

The series will spotlight UNESCO’s strategic objectives:


  • Learning for all

  • Advancing scientific collaboration and sustainability

  • Building inclusive, just, and peaceful societies

  • Protecting cultural heritage and creativity

  • Strengthening freedom of expression and access to information


In addition to ongoing visibility through blog posts, email newsletters, and LinkedIn features, AUTHENTIC will contribute a portion of ad revenue and dedicate paid media placements to raise awareness for UNESCO’s mission.


AUTHENTIC x UNESCO


Ready to do more than just visit?

Explore how you or your company can support UNESCO through partnership, service, influence, or financial contribution.


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