What We Protect Says Everything

UNESCO exists to protect what gives the world meaning. Its mission isn’t rooted in trends, tourism, or headlines. It’s rooted in the long-term preservation of the things that shape who we are as a global community.

As we begin our ongoing series spotlighting the work of UNESCO, we’re starting with the foundation: what this organization actually does, why it matters, and how it intersects with the travel and meetings industry in powerful, often overlooked ways.

UNESCO’s work is centered around five strategic objectives:

1. Fostering learning for all

From basic education to lifelong learning, UNESCO supports inclusive, equitable access to knowledge, across all ages, genders, and geographies.

2. Advancing scientific collaboration and sustainability

Through climate science, ocean research, and biosphere programs, UNESCO promotes scientific knowledge that supports a sustainable future for people and the planet.

3. Building inclusive, just, and peaceful societies

By promoting human rights, social cohesion, and ethical governance (including AI ethics), UNESCO works to create more equitable societies worldwide.

4. Protecting cultural heritage and creativity

UNESCO safeguards both tangible and intangible cultural heritage, from historic cities and sacred landscapes to traditions, languages, and local crafts.

5. Strengthening freedom of expression and access to information

UNESCO defends press freedom, media development, and the right to access information. These are cornerstones of open and democratic societies.

These objectives don’t just belong to governments or academics. They belong to all of us.

Over the coming weeks, AUTHENTIC will dedicate space to each one. Through stories, destinations, experiences, and ideas, we’ll show how travel can do more than move people. It can protect, amplify, and connect.

This series isn’t about charity. It’s about alignment. And it starts here.

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AUTHENTIC x UNESCO

Ready to do more than just visit?

Explore how you or your company can support UNESCO through partnership, service, influence, or financial contribution.