AUTHENTIC X UNESCO: Learning on Location

Lumbini was designated a UNESCO World Heritage Site in 1997. Today, it stands as a beacon for spiritual reflection and educational exchange.

There’s a difference between tourism and transformation.

UNESCO’s first strategic objective, fostering learning for all, goes beyond education as a classroom concept. It’s about access, inclusion, and lifelong development. From pre-primary schooling in rural villages to global media literacy campaigns, UNESCO believes knowledge should never be a privilege. It should be a path.

That idea fits squarely within the world of incentive travel. Because travel, at its best, is education in motion.

For planners, this opens up real opportunities. You might not be running an academic conference, but you are designing programs that can include learning exchanges, youth engagement, or hands-on cultural immersion. Some examples:

-Partner with a local school or NGO for a purposeful offsite

-Include speakers who’ve benefited from UNESCO programs

-Support destinations that invest in vocational training for the hospitality workforce

It’s not about tokenism or charity photo ops. It’s about giving your group access to learning moments that stretch beyond the boardroom.

AUTHENTIC believes education doesn’t end with graduation. And when we travel with intention, we give people a reason to keep learning, even when the trip is over.

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AUTHENTIC x UNESCO

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