Nataly Horan

Ever wonder what MICE stands for in travel? It’s not about rodents. It’s the Meetings, Incentives, Conferences, and Exhibitions segment of the industry that powers business travel and brings people together.

From Montana to the high seas, Amy Zmolik has mastered the art of connection. In this In Good Company feature, the Holland America Line leader shares how strategy, storytelling, and wonder drive today’s most meaningful full-ship charters.

Neurodiversity is the smart business decision for M&I planners. Learn how accommodating the 15–20% neurominority (ASD, ADHD) with simple, low-cost strategies like decompression spaces and proactive communication maximizes engagement and boosts your event ROI.