6 Key Takeaways from the IBTM Trends Report 2025
- Nataly Horan
- Jan 30
- 2 min read
Updated: Jan 31
The Future of MICE: What’s Next for Meetings & Incentives?
The IBTM Trends Report 2025 is here, and it highlights major shifts shaping the meetings and events industry. From AI-powered experiences to the rise of ESG, here’s what planners, suppliers, and brands need to know:
1. Global Goes Local
Event planners are moving away from cookie-cutter formats and embracing localized event strategies. The focus? Tailoring experiences to regional audiences while maintaining a global footprint.
2. AI is Reshaping Events—But Not Replacing Humans
AI is revolutionizing event planning—think predictive engagement, automated translations, and hyper-personalized experiences. But at its core, face-to-face interaction remains irreplaceable.
3. Exceptional Experiences Are Non-Negotiable
Attendees aren’t just looking for education and networking anymore. The Experience Economy is valued at $2.1 trillion by 2032, and events must now deliver transformational, immersive experiences that create lasting impact.
4. Sustainability Expands to ESG
Sustainability is no longer a checkbox—it’s now part of a broader ESG framework (Environmental, Social, and Governance). This means stronger public-private collaboration, ethical supply chains, and meaningful impact.
5. The Talent War is On
With global MICE hubs like Dubai, Singapore, and Panama investing in infrastructure, the competition for top talent is fierce. Companies need to focus on diverse, remote, and cross-functional teams to future-proof their workforce.
6. Gamification & Hybrid Tech Are Taking Over
Gamification in events is projected to grow from $11B in 2023 to $80B by 2033 (21.7% CAGR). Hybrid models, AR, VR, and metaverse integrations are redefining how we engage attendees.
Final Thoughts
Despite economic and political uncertainty, the MICE industry is stronger than ever—adapting, innovating, and proving that live experiences still matter.
📩 If you're looking for strategic, authentic event planning and sourcing, reach out to Authentic Meetings & Incentives®.
Comments