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Stop planning for 80% of your audience.  For MICE planners focused on maximizing engagement, productivity, and ROI, ignoring neurodiversity is leaving serious money and talent on the table. This isn't just about inclusion; it’s the smart business decision . THE DATA DROP: Who Are We Talking About? The neurominority—those whose brains process information differently—is massive, encompassing conditions like ADHD, ASD, and dyslexia. • The Size:  Around 15 to 20% of the world's population  exhibits some form of neurodivergence. In niche professional fields (like physicians), that rate may be as high as 50% . • The Payoff:  Teams that include neurodiverse individuals can achieve up to 30% higher productivity levels  than those without. • The Superpowers:  This group brings invaluable skills: intense concentration ( hyperfocus ) for those with ADHD, powerful memory and pattern recognition  for those with ASD, and out-of-the-box thinking  for those with dyslexia. This creativity is often called a superpower . THE CHALLENGE: Why Traditional Events Fail Traditional event environments often trigger challenges that inhibit these superpowers, leading to disengagement: The Issue The Why (Source) Sensory Meltdown Bright lights, amplified sound, overpowering smells cause sensory overload  for attendees with ASD, making it difficult to filter stimuli. Focus Drift Those with ADHD struggle to direct their focus ("golden retriever energy") and are easily distracted. They struggle when presentation slides differ from the speaker's narrative. Social Fear Social Anxiety Disorder (SAD), which affects 7.1% of US adults, involves an intense fear of judgment that can manifest in physical symptoms (like sweating or trouble breathing). THE PLANNER PLAYBOOK: 5 High-Impact, Low-Cost Strategies Maximizing your event ROI means implementing low-cost, high-yield adjustments that ensure everyone is empowered to contribute their unique talents. 1. The RSVP Hack Ask for accommodation needs upfront.  It should be as standard as asking about dietary restrictions. Ask simple, non-intrusive questions on the registration form: • "Would you like to receive the presentation materials ahead of time?" • "Would you like a paper map ahead of time?" (Navigational support is critical; some need to plan their route well in advance). • Offer presentation materials in multiple formats  (hard copies and digital). 2. Clarity Is King You cannot overemphasize pre-event communication . Knowing what to expect reduces anxiety. • Clearly articulate every event expectation . • If there will be flashing lights or high-impact sensory experiences, inform attendees with signs before they walk into the room, allowing them to opt out. 3. Stop Hiding in the Stall Attendees who are sensory avoidant or experiencing social overload need a break—and it shouldn't be the bathroom. • Designate a thoughtful decompression or "escape space"  where attendees can take 20 minutes of peaceful downtime. • In noisy social environments (like a welcome reception), offer two distinct areas : one for high-energy activity and a second, quieter room for those with social anxiety or auditory issues. 4. Optimize the Format How you deliver content directly impacts who absorbs it. • Skip the standard lecture.   Panel discussions  are often the preferred session format because they are more engaging, reduce the cognitive load of focusing on conflicting visual and auditory information, and provide opportunities for clarifying questions. • Consider hybrid streaming  of meeting sessions so attendees can revisit the material or take it in later in a different, controlled environment. 5. Train Your Team The more staff know about non-apparent disabilities, the greater difference they can make. Fostering a culture of inclusion unlocks the full potential of your audience and promotes innovation. Unlock the Future of Engagement Neurodiversity is not a burden; it is a superpower  and an opportunity. By recognizing and embracing these differences, M&I planners are creating environments where everyone can truly thrive. These small, proactive adjustments, which often require little monetary investment, engage the innovative, creative, fast-thinking brains of 15–20% of your audience, dramatically increasing your event ROI and competitiveness. Fostering a culture of inclusion promotes understanding and creativity, paving the way for more equitable environments where every attendee feels valued and empowered to contribute their unique talents and perspectives. The future of high-performing meetings belongs to those who prioritize belonging. Watch the MICE Bites Masterclass Recording:

For more than four decades, CroisiEurope has set the pace for river cruising in Europe, Africa, and Asia. Now, the family-owned French brand is venturing into South America with its most ambitious program yet: three new itineraries on the Brazilian Amazon, debuting in 2027 aboard the RV Brasilian Dream . A First for CroisiEurope The Amazon marks CroisiEurope’s first cruise program in the Americas and its first newbuild since 2020. Purpose-built for the rainforest, the RV Brasilian Dream carries just 32 guests in 16 suites , each with private balconies. Interiors draw inspiration from Amazonian culture, think vivid colors, artisanal textures, and local woods, creating a sense of place that begins the moment guests step aboard. Intimate Voyages, Deep Immersion The 2027 season launches with three 10-night itineraries: Amazon & Rio Negro (roundtrip Manaus)  – Explore the flooded forests, blackwater tributaries, and extraordinary wildlife of the Rio Negro. Amazon & Tapajós (Manaus ↔ Santarém)  – White-sand river beaches, crystal-clear waters, and encounters with rare flora and fauna. Original Amazon (Manaus ↔ Tabatinga, near the Colombian border)  – The most remote route, bringing guests to indigenous villages and pristine reserves. Each program blends wildlife encounters, canoe excursions, and forest walks with cultural immersion: floating villages, local crafts, and traditional rituals delivering experiences that feel both rare and personal. Eco-Luxury in the Jungle More than a ship, the RV Brasilian Dream is a statement of intent. Built with solar panels, advanced wastewater systems, and low-emission engines, the vessel reflects CroisiEurope’s commitment to sustainable tourism in sensitive ecosystems. By day, guests may spot pink dolphins or toucans. By night, the ship runs silently on battery power, heightening the sense of immersion in the world’s greatest rainforest. Onboard, a Brazilian-inspired gourmet restaurant, spa, and open-air sun deck ensure that comfort and discovery sail side by side. Why It Matters for Planners For incentive and MICE planners, the Amazon program represents both prestige and possibility: Buyout scale  – With just 32 guests, full-ship charters are within reach. Built-in storytelling  – Recognition moments set against jungle sunrises or indigenous ceremonies. Eco-resonance  – A sustainability-forward product that aligns with corporate values. First-to-market appeal  – CroisiEurope’s Amazon debut offers groups a narrative of exclusivity and exploration. The Bigger Picture CroisiEurope has long been defined by its family-owned roots and ability to chart new rivers. From the Mekong to the Chobe, the brand has consistently expanded the horizons of river cruising. With the Amazon launch in 2027, it takes its most dramatic leap yet—bringing eco-luxury and small-ship intimacy to one of the planet’s most storied frontiers. For planners, the message is clear: river cruising is no longer limited to Europe. With CroisiEurope, it’s a platform for authentic recognition travel on a truly global stage. Want Incentives with a Global Perspective? From the Seine to the Mekong, CroisiEurope delivers cultural depth, local flavor, and turnkey ease for planners. Learn more at www.croisieuroperivercruises.com . Watch MICE Bites® ON DEMAND: Michael Lundquist

Carina Bauer, CEO of the IMEX Group, at the Brighton & Hove Albion Foundation’s 35th Anniversary Ball In Good Company  is a series by AUTHENTIC Meetings & Incentives®  that highlights the people behind the brands shaping today’s incentive travel landscape. This week, we sat down with Carina Bauer, CEO of the IMEX Group , the force behind two of the world’s most influential gatherings for the global business events community. From IMEX Frankfurt to IMEX America, Carina’s leadership has helped define what connection, purpose, and progress look like in an industry built on bringing people together. IMEX has become a sort of pilgrimage for our industry. But rituals like that don’t happen by accident. What was the original intention? Has your “why” evolved? The original intention remains the same today—and that’s to serve the market and drive forward the global business events industry. Our mission is  to unite, advance and promote a thriving global industry focused on positive change — and this mission runs through everything we do. IMEX stands apart thanks to its unique beginnings: it was conceived over two decades ago by our chairman, Ray Bloom, driven by a deep passion for the industry. This is an important and defining point of difference. We exist to serve a market we genuinely believe in. Underpinning the success of our shows is a strong company culture. The team, many of whom have been with us for 15+ years, pride themselves on personal service and building lasting, meaningful relationships within the industry. During the show, you’ll always spot our team out on the floor—never tucked away in offices—because we’re genuinely invested in everyone’s success.  You’ve led this brand for more than 20 years. That’s a long time to stay the course while the world shifts around you. What has remained non-negotiable? We don’t stay still but shift as the world changes. In keeping with our value—lead the way—we evolve the shows each year in line with market developments. We believe in sharing our insights and also learning from others. Success comes from seeking guidance from those who truly understand the marketplace, and staying humble and open to collaboration is essential. What doesn’t  change, however, are our values. Our guiding vision is clear: a thriving global events industry focused on positive change. This vision is our north star and it keeps us aligned, accountable to both our industry and ourselves. We’re privileged to have a global platform and the chance to effect long-term, positive change in the world—whether it’s through inward investment, cultural understanding, scientific/knowledge sharing. In a world that appears increasingly divided, IMEX stands for global togetherness, mutual understanding and respect. Carina Bauer with IMEX Chairman and founder Ray Bloom; a father–daughter team whose shared vision continues to shape the global events industry. You speak often about purpose, sustainability, and community as lived values. What shaped that in you? Was there a turning point? These are all core values both to IMEX and to me personally. Looking at the value of community: I’m a third generation Brightonian—my home is important to me and I work closely with organizations including the Brighton & Hove Albion Foundation and Brighton & Hove Homelessness Fund to help the city grow and positively develop. My father, IMEX founder Ray Bloom, is also proud of his Brighton roots. Working closely with him as part of a family-run business allows us to shape the organization alongside the family values and also take a long-term view. An obvious turning point to mention here, both for our business and the industry as a whole, is the pandemic. It was stressful and unsettling for all, but I’m proud of how we handled it. We used that time to reshape aspects of our business—investing in our culture, our team, introducing a new digital estate and improving transparency across the company. Carina Bauer with IMEX Chairman and founder Ray Bloom, a father–daughter team whose shared vision continues to shape the global events industry You’ve received some of the most meaningful honors in our industry. But which recognition, or even simple thank you, has touched you the most? One of my proudest moments has been achieving the Sunday Times Best Places to Work Award 2024 and 2025. As I’ve often said, this isn’t an award for me, it’s an award for our fantastic team. It’s testament to our clear mission and values and a celebration of our brilliant company culture, which we’ve intentionally crafted and invested in over the years.   The IMEX team: a tight-knit group known for their longevity, loyalty, and hands-on approach on the show floor. IMEX brings together voices, cultures, and ideas from all over the world. What have you learned about building something that not only welcomes global perspectives, but depends on them? I’ve learnt that everyone has a different perspective and you can’t please everyone all of the time. Our values are what keep us grounded and provide clarity: we’re here to support and uplift the industry, to champion and advance experiential design, to honor the customer journey, to spotlight partners and experts, and to foster learning and mutual understanding. I defy anyone to take issue with that. Organizing a large-scale event that spans multiple days and attracts attendees from diverse backgrounds is a challenging task. Instead of trying to control every aspect of the event, I think it’s important to build flexibility into it, allowing each attendee to experience the event in their own way and navigate the show in a way that works for them. Connection in motion: IMEX events continue to unite voices and perspectives from every corner of the world. Let’s talk legacy. What do you hope the next generation of leaders take from watching you do this work? Walking along the show floor at IMEX America earlier this month it’s clear that our industry is one that’s powerful, welcoming, diverse and friendly. That’s what I hope inspires and excites the next generation of leaders. Many of our team call our shows a ‘family reunion’ or ‘super bowl’ as we’re able to catch up in person with so many treasured friends and colleagues (or ‘frolleagues’ as Hilton so perfectly puts it!). The handshakes, hugs and smiles on display at our shows are a clear sign—if we ever needed a reminder—that humanity is at its best when we’re together face to face. Know someone who should be featured next? Nominate a colleague whose story deserves the spotlight. We’re always looking for leaders, legends, and the voices shaping the future of incentives. Submit a nomination here.

In Good Company  is a series by AUTHENTIC Meetings & Incentives  that highlights the people behind the brands shaping today’s incentive travel landscape. This week, we sat down with Michael Lundquist , Director of Business Development, at CroisiEurope . CroisiEurope. What felt different about this opportunity? Why now? With 22 years in the travel industry, including 20 years focused on river cruises, this role was the ideal opportunity to leverage my extensive network to promote an exceptional international cruising product, and I was drawn to the rare, family-owned nature of the company, which aligns deeply with my values. CroisiEurope is a family-owned French brand with deep roots.
How are you approaching business development in North America for a product that’s already so established in Europe? Every day, my incredible colleagues and I work tirelessly to boost this brand's presence in the North American market through dedicated sales efforts and strategic networking at conferences and events, often breaking new ground, and I'm proud to say our success has been remarkable. We have big plans to continue to develop in this market and MICE is a key component. You’re launching 2027 Amazon itineraries.
What makes this program different- not just from other Amazon cruises, but from anything CroisiEurope has done before? Our 2027 Amazon cruise programs, focused on the Brazilian Amazon along the Rio Negro, offer passengers a unique opportunity to experience extraordinary wildlife aboard our luxurious, next-generation, 5-anchor river ship, designed with top environmental standards, marking our first cruise in the Americas while building on our expertise with exotic destinations like the Mekong and Africa. We talk a lot about authenticity around here.
What does that word mean to you in the context of group travel? Authenticity to me is tied into honesty and this core value is important in the world of group travel because you have to be able to trust your partners. Not only when things go well, but also when you are facing challenges. Being transparent and authentic always helps to build trust and long-lasting relationships that can expand. You’ve worked across land, river, and now deep Amazon exploration.
What do you believe the river cruise space still hasn’t fully tapped into when it comes to MICE? I believe river and small ship cruising is still untapped in the MICE world. It’s our job to push MICE planners outside of their comfort zone and let them know how wonderful it can be on a small ship cruise. There are many opportunities to customize experiences in this space, but the extra effort has to be embraced. I see this as a way MICE planners can set themselves apart from their competition. From culinary journeys celebrating food, wine, beer, liquor, and chocolate to unique perspectives on world history, immersive art, and vibrant music performances, a small ship cruise blends these elements into an unforgettable, one-of-a-kind experience. You’ve trained teams, written travel articles, and built marketing strategies.
What’s one lesson you’ve learned about how to tell a travel story that truly connects? Travel stories that connect are unique. Uniqueness in travel means blazing new paths. My travel stories stand out by forging unique paths, venturing off the beaten track even in popular destinations, engaging with locals to immerse myself in their culture, savoring unfamiliar foods and drinks, and embracing both daytime adventures and vibrant nightlife, saving rest for when I return home. Let’s flip the camera around for a second.
What’s something people might not expect about you, but that shapes the way you lead? My spirted sense of humor often surprises people, breaking down barriers to create an approachable atmosphere, fostering compassionate conversations that build trust, and allowing me to tackle problems with creative, enjoyable solutions. Michael Lundquist and Mike Schields Finally, who’s someone in this industry you’ve always admired or learned from. Someone who deserves to be in good company? Without a doubt, Mike Schields, my managing director at one of my first industry jobs, inspired me to grow in my career and take calculated risks to achieve success, and I was thrilled to reconnect with him over dinner during a recent business trip to Chicago. Want Incentives with a Global Perspective? From the Seine to the Mekong, CroisiEurope delivers cultural depth, local flavor, and turnkey ease for planners. Learn more at www.croisieuroperivercruises.com . Watch MICE Bites® ON DEMAND

For years, incentive groups have adapted to river ships designed with leisure in mind. In 2026, Transcend Cruises flips the perspective. With the debut of Transcend Connect and Transcend Evolve, planners will step aboard vessels created expressly for meetings and incentives , where every space from amphitheater to suite has been envisioned through a group-first lens. Transcend’s purpose-built river ships debut in 2026, redefining what group-first design looks like on Europe’s waterways. Purpose-Built for Groups Each ship carries just 120 guests, offering the right balance of intimacy and flexibility . Designed from the ground up for MICE, the layout supports everything from keynote sessions and workshops to recognition dinners and branded social events. Dedicated venues throughout the vessel ensure planners have spaces that feel intentional rather than improvised. The Forum : a two-deck amphitheater outfitted with integrated AV, designed for presentations, performances, or keynote sessions. The Studio : 1,300 square feet of configurable space ideal for workshops, product launches, or smaller receptions. Flexible Lounges : public areas reconfigured into private venues at a moment’s notice. This is not leisure first and groups second. It is group-first design with every square foot built for purpose. Every detail was designed with groups in mind, from flexible venues to layouts that adapt seamlessly to incentive programs. Exclusivity Meets Flexibility With staterooms that can be paired into suites, and onboard layouts designed for group flow, the ships adapt to programs ranging from executive retreats to full-company charters. Buyouts feel achievable at just 120 guests, giving planners the ability to control branding, recognition moments, and the overall guest experience in ways rarely possible on traditional vessels. The naming, Connect  and Evolve , reflects that ethos. These ships are not just transportation along the Rhine and Danube. They are platforms for connection, transformation, and impact. Europe’s storied rivers become the stage, with itineraries designed to pair iconic cities with intimate ports of call. Recognition with a River Backdrop Imagine hosting a general session in a custom-built Forum, followed by a private dinner along the Danube with the ship docked beneath a floodlit castle. Picture networking breaks that flow onto the sundeck as the scenery shifts, or award presentations staged in a venue designed specifically to showcase sound and light. Because the ships are compact, logistics are simplified . Guests move seamlessly between venues, accommodations, and excursions. Recognition feels elevated, not complicated. Elegant dining venues set the scene for recognition dinners, private events, and shared moments that matter. Why It Matters for Planners Built-In Infrastructure: No need to import staging or retrofit lounges. AV, flexible layouts, and breakout spaces are built into the ship. Control Without Complexity: With fewer than 150 guests, buyouts are within reach, giving planners control over branding, menus, entertainment, and scheduling. Prestige with Practicality: Guests experience a luxury river ship, while planners gain the efficiency of a venue designed specifically for meetings and incentives. The Bigger Message With Connect and Evolve, Transcend Cruises introduces something the industry has long needed: river ships built for groups rather than adapted for them. It is an entirely new category: vessels that double as conference centers, event spaces, and private retreats while gliding through Europe’s most storied waterways. Meetings. Incentives. Reimagined on the River. Transcend Cruises was created for meetings and incentives from the start, with private, all-suite ships, flexible venues, and customizable sailings that turn Europe’s rivers into your stage. Reach out to explore how Transcend can bring your event to life on the river. Watch MICE Bites® ON DEMAND:   Transcend with Sean Mahoney

IMEX America 2025 is over, your feet are still recovering, and your badge lanyard is probably hanging from a hotel doorknob somewhere. But in between the hugs, meetings, and aisles, a few trends stood out that say a lot about where our industry is heading. Here are the 5 AUTHENTIC trends spotted on the floor this year. And no, they’re not what you think. Andrew Coelho and Ron Scarafile, Monte & Coe with Nataly Horan, AUTHENTIC Meetings & Incentives monteandcoe.com/ 1. Meeting Your “Virtual Friends” IRL That “so good to finally meet you in person” moment was everywhere. After years of LinkedIn comments, Zoom calls, and emojis, people were actually meeting face to face for the first time. And you could feel it. Real hugs. Real energy. Real connection. The kind of moments that remind us why this industry exists in the first place. 2. Off-Site Lunches Over Convention Center Chaos The secret is out. Convention center food isn’t good, and it definitely isn’t cheap. Suppliers are catching on, hosting longer off-site lunches at nearby restaurants instead of rushing through overpriced sandwiches. Is it bad etiquette? Maybe. But if buyers plan around it, this might become the new norm. I know I’ll be making my lunch reservations early next year. RMC Booth at IMEX America 2025 3. The Rise of the Minimalist Booth Forget flashing lights and foam stress balls. This year was all about clean design, bright colors, and breathing room. No clutter, no noise, just calm confidence. The booths that stood out weren’t trying too hard, and that simplicity felt refreshing. 4. Quality Over Quantity Gone are the days of twenty-seven branded pens. This year’s giveaways were fewer but better. Personalized leather keychains, responsibly sourced totes, or custom hats. Less junk. More of the kind of stuff you actually keep. IKŌNIK Destinations Collective Breakfast, Meditation and Sound Bath during IMEX America 2025. ikonikcollective.com/ 5. Calm Is the New Buzz Maybe it’s just me, but IMEX felt different this year. Quieter. Slower in the best way. It’s like COVID hit a reset button. For a while, everyone was sprinting to make up for lost time. Now it feels like the dust has settled. Conversations were relaxed. Smiles were easy. We’ve found our rhythm again. The Bottom Line IMEX 2025 proved it’s not about how much noise we make, but how real the connections feel. Quality over quantity is finally having its moment.

IMEX America is known as the industry’s biggest marketplace. But in Las Vegas this October, the show is also putting its weight behind something bigger: impact. From hands-on activations and sustainability pledges to wellbeing challenges and a 5K at sunrise, IMEX 2025 is shaping a legacy that extends far beyond the aisles of Mandalay Bay. CTW Events Hygiene Kit Build Fresh from Frankfurt, CTW Events is bringing its hands-on hygiene kit build to IMEX America 2025. At Booth C4910, attendees can step in, assemble kits for those in need, and see how purpose-driven activations deliver both community impact and measurable ESG value. ETHOS Event Collective Giveback Day Outside the convention center, ETHOS Event Collective   is hosting its annual Giveback Day , a chance for attendees to leave a positive mark on Las Vegas itself. From local service projects to community-focused initiatives, it’s about giving back to the city that hosts the industry each year. Step Into the IMEX Wellbeing Challenge Returning October 7–9, the IMEX Wellbeing Challenge invites attendees to log steps and activities throughout the week using the Heka Health app. Points translate into leaderboard rankings and prizes, turning healthy choices into a friendly competition that keeps energy high on and off the show floor. People and Planet Pledge Exhibitors at IMEX America are invited to sign the People & Planet Pledge , a commitment to reduce waste, protect the environment, support communities, and champion inclusivity and accessibility. It’s a framework for making every stand part of a more sustainable industry. IMEXrun: 5K at Sunrise On Wednesday, October 8, attendees can join the IMEXrun , a 5 km fun run through Las Vegas before the show begins. It’s a chance to start the day with energy, connect with peers outside the aisles, and see the city from a fresh perspective. Why It Matters The busiest week in the meetings and incentives calendar is also one of its most purposeful. IMEX 2025 proves that impact doesn’t have to wait until after the event, it can happen on the show floor, in the community, and in the choices every exhibitor makes. The business of meetings is also the business of change. Whether you’re skipping IMEX or simply don’t have time to cover it all, AUTHENTIC Meetings & Incentives® is here to source, shortlist, and connect you with the right suppliers. GET IN TOUCH

IMEX America is a marathon of meetings. The calendar fills fast, the floor is crowded, and it’s easy to get caught in conversations that don’t move the needle. The smartest planners walk in with focus. They know exactly which appointments will pay dividends long after the badge comes off. Here are five meetings worth securing now... Cruise Charters That Scale Ocean and river ships are commanding attention this year. Entire buyouts are being used as floating resorts, with planners leveraging all-inclusive ease and built-in entertainment. A single conversation with the right cruise partner can unlock scalable recognition travel for years to come. Destinations with Depth The shift away from surface-level incentives is real. Planners are looking for cultural immersion, longer stays, and story-driven itineraries. Sit down with destinations that offer more than pretty backdrops, look for the ones weaving local heritage, wellness, and sustainability into their programs. Tech That Saves Time It’s not about shiny gadgets anymore. AI-powered scheduling, matchmaking, and carbon-tracking dashboards are reshaping how planners work. One good demo can streamline your RFP process, make attendee journeys more personal, and free up hours every week. Hotel Groups with Flexibility Capacity matters, but so does customization. Hotels and resorts that can bend to program needs: hybrid spaces, buyout options, and menu agility, are all rising to the top of planners’ lists. A single appointment with the right sales team can redefine what’s possible for your next incentive. The right meetings at IMEX don’t end in Vegas. They set the partnerships and priorities that drive incentive travel all year long. Partners Who Think Long Game The real wins at IMEX often come from unexpected corners: boutique DMCs, specialist suppliers, and niche experiences that elevate programs beyond the expected. Seek out partners who ask questions about your audience and vision, not just your budget. Those are the conversations that shape relationships, not just transactions. Why It Matters Every planner’s IMEX diary is packed, but not every appointment carries the same weight. The meetings you prioritize now will determine the programs you deliver next year. Lock in the ones that align with your strategy, and you’ll leave Vegas with more than business cards, you’ll leave with momentum. Whether you’re skipping IMEX or simply don’t have time to cover it all, AUTHENTIC Meetings & Incentives® is here to source, shortlist, and connect you with the right suppliers. GET IN TOUCH

South Florida – [September 25, 2025]   –   AUTHENTIC Meetings & Incentives   has appointed   Stella Horan  as Managing Director, marking a significant addition to its leadership team. Horan’s career reflects a rare combination of global perspective, operational precision, and an intuitive gift for connection. She has worked extensively with cruise lines, hotels, and resorts around the world, developing a depth of knowledge that continues to shape how she approaches buyer strategy today. As the driving force behind a once highly respected industry conference, she became known for attracting influential buyers and for delivering programs whose level of organization set a benchmark in the MICE sector. Her foundation in accounting and administration, honed during her years at a leading architecture office, gave her the discipline and detail orientation that still define her work. Rising to COO of eGroup, she established herself as a trusted leader in the meetings and incentives industry, equally valued for her expertise and her ability to build lasting relationships. At AUTHENTIC, Horan will lead   buyer relations and strategic growth , serving as a key architect of the company’s expansion. She will oversee operations, manage hosted-buyer recruitment, and represent AUTHENTIC on the international stage at trade shows, FAM trips, and industry events. Her appointment signals AUTHENTIC’s continued commitment to providing its partners with not only access to top North American MICE buyers, but also a personalized and human approach to building those connections. “Stella has a way of making people feel both seen and supported, while keeping every detail under control,” said Nataly Horan, President & CEO of AUTHENTIC Meetings & Incentives®. “She’s one of the most trusted and loved people in our industry, and having her at AUTHENTIC is a privilege. I know our partners and buyers are going to feel the difference with her on the team.” With Horan’s arrival, AUTHENTIC strengthens its leadership bench while reinforcing its reputation for authenticity, connection, and results across the meetings and incentives landscape. For more information, visit   www.AuthenticMICE.com .

When incentive travel demands intimacy, immersion, and elegance at every turn, Seabourn’s new 2026 Mediterranean season delivers. Sailing aboard its smallest and most yacht-like ships, Seabourn Sojourn  and Seabourn Quest , this lineup is built for programs that value personalized service, smooth logistics, and ports that feel like hidden gems. The itineraries span both Eastern and Western Mediterranean, designed to pair high recognition with meaningful impact. Boutique ports with big stories: Montenegro, Greece and Italy at their most immersive. A Floating Villa, Not a Mega Ship With fewer than 500 guests per ship, Seabourn’s Mediterranean 2026 Voyages create a refined, club-like atmosphere that’s ideal for high-touch incentive programs. Each vessel operates more like a private yacht than a traditional cruise ship, offering oceanfront suites, open-air dining, and service that feels personal from the moment guests step aboard. The smaller size unlocks access to ports larger ships can’t reach. Guests dock steps away from charming harbors like Kotor, Itea, Hvar, Amalfi, and Monemvasia, turning each stop into a more immersive, curated experience. An evening in Ephesus: UNESCO history, candlelit ambiance, and the sound of strings. Elevated Itineraries, Built for Impact The season is full of standout moments for incentive groups. Picture a private classical concert at the ancient Library of Celsus in Ephesus, where guests sit among the ruins, listening to a live chamber orchestra as evening falls. Add in complimentary Marina Days with watersports off the ship’s own retractable platform, and alfresco deck parties beneath Mediterranean stars. For food-forward programs, guests can shop with the chef in coastal markets and enjoy menus that balance local inspiration with Seabourn’s global luxury standards. A rare celestial moment: witness the 2026 solar eclipse from the deck of Seabourn Sojourn. The Must-Watch Voyage: Spanish Gems & Solar Eclipse A true marquee moment arrives in August 2026. The “Spanish Gems & Solar Eclipse” itinerary (August 7 to 17, 2026) sails from Barcelona and includes Tangier, Malaga, Ibiza, and Saint-Tropez. It culminates in a rare celestial viewing of the solar eclipse from the sea. For executive retreats or once-in-a-career recognition, it’s a built-in spectacle few will ever forget. Why It Matters for Planners In a sea of sameness, Seabourn offers a different scale of luxury . These ships are built for intimacy, access, and experiences that feel special from the start. For incentive planners looking to elevate their programs without adding complexity, the 2026 Mediterranean season offers: Turnkey cultural moments built into the itinerary Buyout potential with fewer than 500 guests Prestige that resonates with executive-level audiences Flexibility across East and West Med based on group preferences Seabourn’s latest season proves that incentive cruising can be sophisticated, sensory, and seamless. All without sacrificing privacy or the magic of discovery. From yacht-like exclusivity to ports that surprise, Seabourn’s 2026 season is built for impact. Reach out to explore full ship buyouts, incentive group options, and once-in-a-lifetime itineraries. Watch MICE Bites® ON DEMAND: Seabourn Pierre van Breda

Not every shift is announced. Some trends reveal themselves quietly, in details, and design. Every year, IMEX America sets the tone for global meetings and incentive, but not all trends show up in headlines. Some unfold in quieter ways: through booth design, breakout formats, subtle tech rollouts, and the language suppliers use to describe their value. These are the signals insiders look for to read the market before the reports are published. If you’re headed to IMEX America 2025, pay close attention. Here are a few under-the-radar shifts to watch. Booth Design That Says More Than Words Booths aren’t just about brand colors anymore. They’re becoming spaces with a point of view. The most effective ones feel designed, not default. Bold hues, cohesive styling, and interactive elements are being used with purpose. You’ll notice a shift in energy. Instead of crammed displays, you’ll see open layouts and focal points that invite curiosity. Instead of passive handouts, there’s thoughtful storytelling. When the booth matches the people inside it, confident, clear, and aligned, it stands out without needing to shout. Silent Tech Upgrades Tech launches at IMEX tend to get flashy rollouts, but some of the biggest shifts are baked into the background. This year, keep an eye on scheduling apps, AI-based matchmaking, and smart tools that make it easier to navigate appointments. Some suppliers are also embedding new tech into their offers without fanfare: QR-powered itineraries, mobile-based gifting, carbon tracking dashboards. If it feels smoother than last year, it’s probably intentional. The Rise of Experiential Storytelling This year, storytelling is moving from scripted pitches to layered experiences. You’ll notice more suppliers using interactive installations, video walls, and tactile elements to tell a destination’s story. Watch how they guide you through a narrative, not just a service menu. From scent-based branding to immersive pop-ups, the goal is to make the message memorable without needing a 10-minute pitch. Culture, Felt Instead of Framed This year, cultural presence isn’t being staged, it’s being shared . From live artisan demonstrations to informal, grounded moments between attendees, the floor is shifting toward experiences that feel more human and less produced. It goes beyond location or origin. What resonates is the feeling a destination evokes; the way it invites curiosity, presence, and connection. When a booth encourages you to pause, observe, and take part in something meaningful, that’s the signal. Real connection, not just promotion. Why It Matters The loudest trend isn’t always the most important. Often, it’s the subtle shift: the fresh phrasing, the changed layout, the new role title. These are the signals that reveal what’s next. Paying attention to these signals can help buyers ask better questions, help suppliers refine their story, and help planners align with partners who are moving in the right direction. If you want to get ahead at IMEX, don’t just listen to what’s said on stage. Watch what’s whispered between the lines. Ready to spot the signals but short on time?  AUTHENTIC Meetings & Incentives® can be your eyes and ears on the floor at IMEX. Whether you’re overextended or can’t attend this year, we’ll help source venues, connect with partners, and make sure you don’t miss the trends that matter most. LETS'S CHAT

For decades, incentive planners faced a choice: elevate recognition travel with luxury at sea or immerse groups in meaningful, culture-rich programs on land. Crystal delivered the suites, service, and style. Abercrombie & Kent unlocked after-hours palaces, private concerts, and curated encounters with history. In 2026, that choice disappears. With the launch of Cultural Voyages , Crystal and Abercrombie & Kent merge their strengths to create a seamless spectrum of luxury and learning, creating a new category of recognition travel designed for impact. The Inaugural Journey The first Cultural Voyage sets sail August 28–September 8, 2026, with A&K × Crystal: Cruising Italy, Greece & the Balkans , a 12-day itinerary aboard Crystal Serenity . The program begins with two nights in Rome at the Anantara Palazzo Naiadi Hotel, featuring A&K’s signature cultural programming and a gala welcome dinner. Guests then embark on a nine-night sailing that blends Crystal’s ultra-luxury onboard experience with A&K’s curated access ashore. Participation is limited to just 50 A&K guests, making this pilot one of the most exclusive group programs available. The small scale allows for highly personalized service, closer interaction with A&K’s experts, and space for recognition moments that feel private and memorable. The journey begins in Rome with A&K’s signature cultural programming Immersion in Every Port Shore days read like a catalogue of incentive-ready storytelling moments: A truffle hunt in Sicily  followed by a farmstead feast A pasta-making masterclass in Bologna A hike to the summit of Corfu’s Mount Pantokrator  rewarded with sweeping views of the Ionian Sea Swimming in the glowing Blue Cave of Kotor Bay VIP Vatican access  in Rome, private entry to Ravenna’s Domus of the Stone Carpets, and exclusive moments staged in historic venues Every detail is curated by A&K’s global network of specialists and guided by its renowned Expedition Team, with one expert for every 18 guests. Daily recap sessions, expert-led talks, and intimate cultural discussions anchor the program with depth and meaning. Sweeping views of Corfu’s Ionian coast Why It Matters for Incentive Planners Turnkey Simplicity: Transfers, hotel stays, shore excursions, and onboard recognition moments are seamlessly integrated. The partnership reduces complexity, freeing planners to focus on design and delivery. Prestige That Resonates: Few combinations carry as much weight with high performers as Crystal  and Abercrombie & Kent . Together, they signal a recognition experience that feels singular, earned, and elite. Flexibility for the Future: While the 2026 pilot caps at 50 guests, 2027 expands to six Cultural Voyages worldwide , with capacity for up to 125 guests per sailing. Options will span Asia (Hong Kong to Yokohama), Europe (Lisbon to Portsmouth, additional Mediterranean routes), and even a Canadian exploration. For planners, that means scalability and the same formula of exclusivity and immersion applied across geographies. The Bigger Message For the MICE sector, the launch of Cultural Voyages signals more than Crystal’s evolution. It demonstrates what becomes possible when two icons combine strengths: the intimacy and impact of Abercrombie & Kent, elevated by Crystal’s unmatched standard of luxury at sea. When the details matter, the partners do too. Let’s talk  about how Crystal and A&K can help you build something extraordinary across land and sea. Watch MICE Bites® ON DEMAND: Crystal with Matthew Boutwell